Webinar last call: Conjoint vs. MaxDiff - smarter choice-modeling in your research!

In this webinar, you will learn when and how to best use Conjoint and MaxDiff question types in your research studies.

Hi there, To derive the equity of research, choice-modeling is one of the most powerful research methods to understand the importance of attributes and their role in understanding user preferences. Conjoint and MaxDiff are two powerful research techniques that help to analyze the relative importance of attributes in a survey. Which question and analysis method is better? And can you use both? In this webinar, you will learn these two exercises are different from each other and understand how and when to use each exercise, best practices when conducting these exercises, how results are displayed, and how those results will transform into optimizing the products and services that you offer. What you will learn ✔️ Conjoint vs. MaxDiff, and which is the right method for you? ✔️ Leveraging tools like Anchored MaxDiff to drill deeper into the value of attributes ✔️ Set up in QuestionPro and data interpretation ✔️ Examples of brands using this effectively. Reserve your spot! Meet your speaker John Oppenhimer Market Researcher QuestionPro John Oppenhimer is a Market Researcher and Communities Manager at QuestionPro, Inc., an online survey software company founded in 2005. He has worked in Market Research for the last 7 years, conducting various types of research including Product Development, Product Testing, Concept Testing, Pricing Research, Brand Awareness, Strategy and Positioning, Competitive Analysis, and Usability Testing. John also has a B.A in Anthropology/Sociology from Roger Williams University in Rhode Island. Reserve your spot! QuestionPro Inc., 12710 Research Blvd, Suite 360, Austin, Texas 78757, USA Unsubscribe Manage preferences