Friday, 24 July 2026

Electra Mining Africa 2026: Multotec to Showcase Cyclone Efficiency I Trafigura Withdraws from 2GW Angola-DRC-Zambia Project

SKF Lincoln automatic lubrication systems, Lincoln P203 8 KG progressive lube systems

A prominent South African industrial group, working under contract at a Zambian gold mine, secured 45 Lincoln P203 8 KG progressive systems from SKF for leading brand mobile machines to ensure reliable performance for their end‑user customer. Mining operations rely on these machines for uninterrupted, reliable performance to safeguard uptime and drive productivity. At the core of that reliability is the automatic lubrication of critical points, ensuring end‑users gain significant cost and time‑saving advantages while also supporting long‑term sustainability.

See Cyclone Efficiency in Action with Multotec at Electra Mining Africa 2026

Due to the deceptively simple design of a cyclone, which uses centrifugal forces to separate particles according to a predetermined cut-point, it is easy to underestimate the significant financial losses that can result from poor separation efficiency. Classification is a critical yet often overlooked process in a mineral processing plant. Cyclones play a fundamental role in determining particle size distribution and separation efficiency, influencing downstream recovery, equipment performance, and overall plant productivity. To help operators better understand why cyclone efficiency matters, Multotec will showcase its Glass Cyclone at Electra Mining Africa 2026.

Digital Visibility: Unlocking Capacity Across Southern Africa’s Mining Supply Chain

Every delayed train, idle loader and unavailable fuel truck represents capacity that already exists but isn’t being fully utilised. Across Southern Africa, the challenge is no longer simply building more infrastructure, it’s extracting more performance from the infrastructure already in place.

Trafigura withdraws from 2,000 MW Angola-DRC-Zambia power project

Global commodities trader Trafigura has withdrawn from a proposed 2,000-megawatt (MW) cross-border electricity transmission project designed to transport surplus hydropower from Angola to mining operations in the Democratic Republic of Congo (DRC) and Zambia, dealing a setback to one of Southern Africa’s most ambitious regional energy integration initiatives.

From Belt to Balance Sheet: Precision mass flow measurement in mining conveyors

The movement of bulk solids is constant, high volume, and tightly linked to production efficiency. From crushed ore to processed aggregates, materials are typically transported via conveyor belts or screw conveyors, forming the backbone of continuous production.

CURRENT MAGAZINE ISSUE:

First Mining DRC-Zambia is a journal that focuses on creating a networking forum for the decision makers in businesses and Governments across Africa's Copper belt region, who are either directly or indirectly involved in mining Developments. We inform ,educate and create business and networking opportunities for all Companies that are interested in expanding their business across DRC, Zambia and beyond. FMDZ is a bi-monthly magazine for the mining industry.

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Thursday, 23 July 2026

They’ve Judged Your Ad Before It Even Loads

Hi Uguba ,

Before anyone reads your caption or fully watches your content, three things are already shaping how Nigerian consumers respond:

1. Your Thumbnail is the First Story: For video content, especially, your thumbnail is your headline. It decides if someone taps or scrolls past, especially on platforms like YouTube or TikTok.

In Nigeria, where mobile data costs are high and attention is short, the thumbnail has to:

Spark instant curiosity
Show people (especially expressive faces)
Avoid excessive text or clutter

Here’s a breakdown on the Psychology of Thumbnails.

2. Language vs. Local Nuance
It’s not just what language you speak, it’s how you speak it. Nigerian audiences quickly pick up on tone, accent, and phrasing that feels off or inauthentic. Whether it's English, Pidgin, Yoruba, Hausa, or Igbo, consumers are tuned in to cues of relevance.

A campaign might flop not because it was in English, but because it lacked fluency in Nigerian lingo.

3. Platform Behavior
Nigerian users typically consume content with sound off, especially on Instagram, Facebook, and Twitter/X due to data-saving habits and public browsing.

This means:

Your first 2 seconds must work visually, without relying on voice-over
Use subtitles, kinetic text, or visuals that make sense without context
Consider platform-specific patterns: On TikTok, fast cuts and native audio trends matter. On YouTube, skip-proof intros matter.

Check out this article by Forbes on designing for silent videos.

Enjoyed this?
Forward it to a colleague who cares about better campaigns too. You’ll both look smarter for it.

Talk soon,

Mark from the Markova Creative Team

Monday, 20 July 2026

Data or Instinct? Smart Marketing Needs Both

Hi Uguba ,

We’ve all heard it before:

“Be data-driven.”
“Let the numbers guide you.”
“Track everything.”

Great advice, most of the time.
However, when it comes to building truly resonant marketing, data alone doesn’t cut it.

The Truth About Data vs. Instinct

Marketing isn’t an exact science. Some metrics are leading, others lagging.
Some trends are caused, others just coincide.

Data tells you what happened.
Instinct helps you decide what to do next.

The best marketers know when to zoom into dashboards and when to step back and trust their gut.

Here’s the Drop:

Use tech to observe.
Use instinct to interpret.
Use humanity to decide.

Because marketing, at its core, is a human-first activity.
People don’t connect with spreadsheets, they connect with stories, emotion, and meaning.

So yes! Track your CAC, monitor LTV, respect your dashboards.
But also learn to trust your instinct, built on lived experience and pattern recognition.

Want more insights like this?
We drop regular takes like this on marketing, creativity, and culture. Forward this to a colleague if it resonated.

Talk soon,
Mark from the Markova Creative Team

Wednesday, 15 July 2026

Virality vs. Value. What Should Your Brand Be Chasing?

Hi Uguba ,

Virality looks good on the surface - the likes, the buzz, the speed… but does it really build long-term value for your brand?

That’s the question our CEO, Michael Nwayemike, tackled in this episode of Digital Peers-pective, our new webinar series where we explore what truly drives performance and perception in Nigeria’s digital space.

In this episode, he explores:

Why brands that chase viral moments often miss deeper impact
What consistency and strategy look like in today’s market
How Nigerian consumers are evolving and what they expect from brands
The real metrics that matter when building brand equity online

🎥 Watch the full conversation here
https://youtu.be/WujhWcEs2io?si=3AszLBLIWRMsD2UK

If you’re navigating the tension between quick wins and long-term relevance, this is a session worth your time.

Found this useful?
Share it with a colleague or teammate who's building something meaningful.

Talk soon,
Mark from the Markova Creative Team

Tuesday, 7 July 2026

Is your HR/Manager a C Ronaldo Fan? 🥶

Hello Fellow Professional,

Have I greeted you Happy New Month?

I think I have o... 🤔

But if I haven't or you're new here, oya Happy New Month.

Quick question, is your HR or Manager a C Ronaldo fan? just don't come to work late, or they will give you query arrest you 😂.

In fact, from what it's looking like, you'll do jail if you come to work late today lol

In today's newsletter.

Jobs you shouldn't miss.
What Gen Z Wants in the Workplace: A Guide for Nigerian Employers.
Today's Career Gist: They've said people will turn up to work drunk o because of the World Cup.
Brand new courses for this week.

See you inside! ✨

What Gen Z Wants in the Workplace: A Guide for Nigerian Employers

Read Here

TOP JOBS OF THIS WEEK

Business Development Executive | Apply Here
Insurance Sales Representative | Apply Here
Social Media Designer | Apply Here
Data & Systems - Graduate Intern | Apply Here
Travel Consultant | Apply Here
Data & Systems - Graduate Intern | Apply Here
Fiber Coordinator at Cobranet Limited | Apply Here
Female Home Tutor in Lekki Phase 2, Lagos | Apply Here
Commission Sales Associate | Apply Here
Corporate Development & Strategy Manager | Apply Here
Group Head, New Media (Digital Media & Communications) | Apply Here
Internal Audit Supervisor | Apply Here
Wealth manager(sales) | Apply Here
Business Development Manager - Advertising | Apply Here
Recruiting Partner | Apply Here
IT Systems Administrator Lead | Apply Here

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CAREER GIST OF THE WEEK

Did you hear?? lol

The world cup is giving us loads of Career gist this period 😂

HRs and Managers are on the watch lol because if your team wins or scores and you celebrate too much and get drunk, once you enter office they will send you to HR lol

As bad as it is getting, Jude Bellingham reconfirmed it again.