Hi Uguba , Virality looks good on the surface - the likes, the buzz, the speed… but does it really build long-term value for your brand? That’s the question our CEO, Michael Nwayemike, tackled in this episode of Digital Peers-pective, our new webinar series where we explore what truly drives performance and perception in Nigeria’s digital space. In this episode, he explores:
- Why brands that chase viral moments often miss deeper impact
- What consistency and strategy look like in today’s market
- How Nigerian consumers are evolving and what they expect from brands
- The real metrics that matter when building brand equity online
🎥 Watch the full conversation here
https://youtu.be/WujhWcEs2io?si=3AszLBLIWRMsD2UK If you’re navigating the tension between quick wins and long-term relevance, this is a session worth your time. Found this useful?
Share it with a colleague or teammate who's building something meaningful. Talk soon,
Mark from the Markova Creative Team |