Virality vs. Value. What Should Your Brand Be Chasing?

Hi Uguba , Virality looks good on the surface - the likes, the buzz, the speed… but does it really build long-term value for your brand? That’s the question our CEO, Michael Nwayemike, tackled in this episode of Digital Peers-pective, our new webinar series where we explore what truly drives performance and perception in Nigeria’s digital space. In this episode, he explores: Why brands that chase viral moments often miss deeper impact What consistency and strategy look like in today’s market How Nigerian consumers are evolving and what they expect from brands The real metrics that matter when building brand equity online 🎥 Watch the full conversation here ​https://youtu.be/WujhWcEs2io?si=3AszLBLIWRMsD2UK If you’re navigating the tension between quick wins and long-term relevance, this is a session worth your time. Found this useful? ​Share it with a colleague or teammate who's building something meaningful. Talk soon, ​Mark from the Markova Creative Team

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