Elizabeth Chidinma Iroanya is a leading digital marketing expert and gender equality advocate, known for empowering women through skill-building and advocacy.
Her passion for bridging the digital gap led her to earn a scholarship from the Digital Marketing Skill Institute (DMSI), where she emerged as the Trailblazer Award winner among 4,000 women.
She has since transformed numerous brands by boosting their online engagement, lead generation, and conversions.
As a certified gender equality advocate from the University of Iceland's GRO-GEST programme, Elizabeth authored The Female Strength We All Need to Remember, celebrating women's resilience.
Honored with the 2024 Young Entrepreneur of the Year and the Nigeria Emerging Leaders Award 2025, she remains a voice for inclusion, equipping women and girls with the digital tools to thrive.
How can small business owners start using digital marketing effectively, even without experience or a team?
Start small know your audience, pick one platform like Instagram or Facebook, and share consistent, value-driven content. Learn the basics online and focus on being consistent.
What affordable or free digital marketing tools do you recommend?
Canva for designs, Meta Business Suite for scheduling, Mailchimp for emails, Google Analytics for tracking, and Ubersuggest for SEO.
What's the fastest way a business can attract customers online?
Post useful content where your audience hangs out. Use stories, reviews, and promos to connect quickly and grow your audience.
How can small businesses stand out online?
Be authentic. Share your process, customer stories, and use short videos. Collaborate with others and use hashtags and geo-tags to boost visibility.
How important is social media, and what content drives sales?
It's crucial. Use testimonials, how-tos, demos, offers, and relatable stories. Trust sells more than hard pitches.
What should new businesses prioritize, SEO, social media, or email?
Start with social media, build your email list early, then add SEO gradually.
What's your advice for those overwhelmed by tech but want to grow online?
Pick one platform, learn it, and focus on storytelling. Tech comes later authenticity and community help a lot.
Can you share a success story from your strategy?
Yes. I worked with a flooring company that had little to no online visibility. We started by revamping their Instagram, optimizing their bio, posting better visuals, and sharing behind-the-scenes content.
Then we launched a short video ad campaign and used sponsored posts to target homeowners and contractors in specific locations.
Within three months, their page engagement increased, their sales doubled, and they started getting orders from other states.
This shows that with the right audience targeting, consistent content, and a bit of paid promotion, even small businesses can scale fast online.
Biweekly
Monthly
