LuckyIn Limited Creative & Design Lagos Full Time Retail, Fashion & FMCG NGN 75,000 - 150,000 Negotiable Easy Apply Job Summary We are looking for a Social Media Manager to oversee our company's social med…  | By Olamide Adedara on June 19, 2025 | Lagos Full Time Retail, Fashion & FMCG NGN 75,000 - 150,000 Negotiable Easy Apply Job Summary We are looking for a Social Media Manager to oversee our company's social media strategy, ensuring high engagement, brand awareness, and audience growth. The ideal candidate is creative, data-driven, and skilled in content creation, community management, and performance analysis. - Minimum Qualification : Degree
- Experience Level : Mid level
- Experience Length : 3 years
Job Description/Requirements Responsibilities: Social Media Strategy: - Develop and implement a comprehensive social media strategy aligned with business goals.
- Identify target audiences and create content tailored to each platform.
- Stay updated on trends, algorithm changes, and best practices.
- Must be able to use Canva and CapCut
- Can edit videos
- Owns a smartphone and a power bank
Content Creation & Management: - Plan, create, and schedule high-quality content (text, images, videos, and reels).
- Ensure brand consistency in messaging, tone, and visual aesthetics.
- Collaborate with sales and content creators.
Community Engagement: - Monitor and respond to comments, messages, and mentions across platforms.
- Foster meaningful conversations and build strong relationships with followers.
- Identify and engage with influencers, partners, and brand advocates.
Analytics & Performance Tracking: - Track key metrics (engagement, reach, conversions, etc.) using analytics tools.
- Generate reports and insights to optimize content strategy.
- A/B tests different types of content and posting schedules.
Paid Advertising & Campaign Management: - Plan and execute paid social media campaigns.
- Optimize ad performance and budget allocation.
- Analyze ad effectiveness and suggest improvements.
Collaboration & Cross-Functional Support: - Work with marketing, sales, and product teams to align social media efforts.
- Support brand partnerships, promotions, and events through social media.
- Stay ahead of competitors' strategies and industry trends.
Requirements: - Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience as a Social Media Manager or similar role.
- Proficiency in social media management tools (Hootsuite, Buffer, Meta Business Suite, etc.).
- Strong copywriting, design, and video editing skills.
- Data-driven mindset with experience in performance tracking and reporting.
- Ability to work independently and in a fast-paced environment.
- Experience with paid social media advertising (Facebook Ads, TikTok Ads, etc.).
- Understanding of different social media algorithms and audience behaviors.
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