By Busola Bamidele The 17th edition of the West African Internet Governance Forum (WAIGF) kicked off today in Abuja, gathering regional stakeholders to shape the future of internet governance in the sub-region. Held at the Digital Economy Comp… Read on blog or Reader SMALL BUSINESS INSIGHTS Read on blog or Reader WAIGF opens in abuja to promote safer, inclusive digital growth By Busola Bamidele on May 20, 2025 By Busola Bamidele The 17th edition of the West African Internet Governance Forum (WAIGF) kicked off today in Abuja, gathering regional stakeholders to shape the future of internet governance in the sub-region. Held at the Digital Economy Complex, NCC building, Mbora, the forum runs under the theme "Building a Resilient, Inclusive, and Safe Digital Future for West Africa." The five-day event aims to build capacity among stakeholders, tackle key regional internet governance issues, and highlight West Africa's growing digital influence. Read also: WAIGF opens in abuja to promote safer, inclusive digital growth Post Like Your Business Depends on It — CEO Make Marks Build a business that doesn't burn you out Nigeria secures $300m investment in creative sector, targets 2m Jobs Women's empowerment crucial to national growth, says VP's wife The forum features multiple segments including the School of Internet Governance, the Youth Internet Governance Forum, and main sessions such as the African Parliamentary track on internet governance. Participants include tech policymakers, academics, private sector leaders, ECOWAS officials, and government representatives from across the region.

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Meet Olajide Oyindamola Oluwapelumi, CEO Make Marks, a handmade footwear brand she started in 2019 to provide students with stylish, affordable shoes. In this spotlight, she shares how she uses social media to grow her business and why consistency is… Read on blog or Reader SMALL BUSINESS INSIGHTS Read on blog or Reader Post Like Your Business Depends on It — CEO Make Marks By Busola Bamidele on May 20, 2025 Meet Olajide Oyindamola Oluwapelumi, CEO Make Marks, a handmade footwear brand she started in 2019 to provide students with stylish, affordable shoes. In this spotlight, she shares how she uses social media to grow her business and why consistency is everything. What inspired you to start Make Marks?I launched Make Marks in 2019 out of a strong desire to provide quality handmade shoes for students at affordable prices. It started as Make Marks Footies, and now we're growing. Which online platforms do you use the most for marketing? Tiktok and Instagram are my go-to platforms. They give your business massive exposure if used right. How do you make your content stand out? I hop on trends quickly and twist them to suit my niche. Don't wait for a trend to go cold use trending sounds while they're hot to catch attention. What's one thing small business owners often overlook? Consistency! Most business owners aren't consistent. It's tough when nobody's clapping for you, but you have to keep showing up. Post every day. If you can post 5 or even 10 times daily, do it. Content wey go blow, go blow! Which tools help you manage your brand online?I use Bumpa to create a free business website, Canva for eye-catching graphics, ChatGPT for content and captions, and PiggyVest to save (don't blow all your profits on shawarma like I did once, haha). Any tips for measuring success online? Use Insights on Instagram to track post performance and Business Suite for monitoring ads. Data helps you improve your strategy. How do you handle customer complaints? Respond quickly and professionally. Offer a solution. But if the customer is too stressful, move on. Some customers can drain your energy save it for the next shege ahead!

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By Busola Bamidele Sleep is strategy, not luxury.Chasing revenue is pointless if your body and mind are depleted. Prioritize sleep like a key deliverable. A well-rested mind is sharper, healthier, and more creative. Your next big idea might just be w… Read on blog or Reader SMALL BUSINESS INSIGHTS Read on blog or Reader Build a business that doesn't burn you out By Busola Bamidele on May 20, 2025 By Busola Bamidele Sleep is strategy, not luxury. Chasing revenue is pointless if your body and mind are depleted. Prioritize sleep like a key deliverable. A well-rested mind is sharper, healthier, and more creative. Your next big idea might just be waiting on eight hours of good rest. Movement fuels momentum Want sharper decisions, better ideas, and more resilience? Get moving. Physical activity improves brain function and clarity. Even a brisk 30-minute walk can unlock solutions that hours at your desk won't. During your busiest seasons, make movement non-negotiable it's your business's secret weapon. Read also: Build a business that doesn't burn you out Nigeria secures $300m investment in creative sector, targets 2m Jobs Women's empowerment crucial to national growth, says VP's wife APPLY NOW: Human Resource Manager APPLY NOW: Summer Camp Volunteer Energy is your real currency. Forget time management. It's energy that fuels success. Every yes drains your reserves. Learn what energizes you—and what drains you. Say no to projects, meetings, and clients that don't align. Block off deep work time and protect it like revenue. Relationships are revenue multipliers Some of your biggest business wins will come through people—not platforms. Ditch cold pitches. Focus on connection. Give before you ask. Share your insights, introduce great minds, and build social capital. Long-term wealth is often rooted in the people you serve and know. Redefine success on your terms Reject the grind. Choose a business that supports your lifestyle, not one that swallows it. Sleep well. Move daily. Guard your energy. Connect deeply. This is how sustainable success is built one intentional choice at a time.

SMALL BUSINESS INSIGHTS © 2025. Manage your email settings or unsubscribe. Get the Jetpack app Subscribe, bookmark, and get real‑time notifications - all from one app! Automattic, Inc. 60 29th St. #343, San Francisco, CA 94110