By Abiodun Abdullai
Amazon has expanded its low-cost e-commerce platform, Amazon Bazaar, to 14 new markets, including Nigeria, in a move that intensifies competition with Chinese retailers such as Shein and Temu in the ultra-affordable online shopping space.
The service, which offers products priced mostly below $10, aims to capture consumers seeking cheaper household and fashion items amid rising global inflation and weak consumer spending.
Amazon Bazaar, first launched in Mexico last year, will now serve markets such as Hong Kong, the Philippines, Taiwan, Saudi Arabia, the United Arab Emirates, and Nigeria. The platform operates separately from Amazon's main app but shares its logistics and fulfilment network.
Read also
Industry analysts say the expansion signals Amazon's renewed focus on emerging markets, where e-commerce growth potential remains high despite infrastructure and logistics challenges.
"Amazon Bazaar's expansion is an important step in Amazon's international growth strategy," said Gil Luria, analyst at D.A. Davidson & Co. "If Amazon succeeds in building a viable model for low-cost, high-volume retail, it could reach nearly every country globally."
The U.S. tech giant reported international revenue of $40.9 billion in the third quarter of 2025, representing a 10 percent increase year-on-year, excluding foreign exchange impacts.
With this expansion, Amazon joins a growing number of global e-commerce players targeting price-sensitive consumers in developing economies — a segment currently dominated by Chinese rivals Shein and Temu, both of which have expanded aggressively across Africa and Latin America.
No comments:
Post a Comment