Morning Brief: Samsung is leaning on AI to power device sales

One of the biggest smartphone makers finally tipped its hand.  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­  

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Wednesday, Jul 10

Hi there, and welcome to this week's edition of Yahoo Finance's Week in Tech. I'm Dan Howley, and this week we're talking about Samsung's generative AI strategy. ‌ The company hosted its latest Galaxy Unpacked event on Wednesday, showing off its newest foldable smartphones, smartwatches, and its entry into the smart ring market with its Galaxy Ring. But the glue binding all of those announcements together was the company's Galaxy AI software. ‌ Samsung is looking to the platform to help drive sales of its various products in the coming years, and there's reason to be optimistic. According to IDC, generative AI smartphones will make up 19% of the market in 2024 and jump to 70% by 2028. ‌ The event also comes as Samsung Electronics' largest union in South Korea declared it will go on indefinite strike in an effort to boost pay and benefits. ‌ But before we get to that, here are a few other stories you should be following this week. ‌ ⛔️ Microsoft, Apple avoid OpenAI's board as US scrutiny grows: Microsoft is pulling out of its observer seat role on OpenAI's board, according to Bloomberg. The move comes as Microsoft is facing increasing antitrust scrutiny with regard to its investments in OpenAI. The FTC has already launched an inquiry into the tech giant's moves, as well as similar investments by Google and Amazon related to OpenAI competitor Anthropic. ‌ The European Union's competition watchdog, the European Commission, has also asked stakeholders in the AI industry, including competitors, to provide feedback on competition issues that might have in the market. Microsoft isn't the only one dropping out of OpenAI's board, Apple has also reportedly decided not to join OpenAI's board as well. It's still unclear whether the moves will quell any competitive concerns regarding OpenAI and its backers. ‌ 🙋‍♂️AI helps but isn't replacing workers: The AI explosion is driving share prices of tech companies and revenue for chipmakers ever higher. But the lingering fear that the technology will replace workers is still simmering just below the surface of all of the hype. Yahoo Finance's Josh Lipton sat down with Fortune's AI editor Jeremy Kahn to discuss the topic and find out if our jobs are actually in danger. ‌ Fortunately, Khan says, while AI will continue to advance at a rapid pace, it won't be smart enough to perform all of the tasks required to complete our jobs. Instead, he explains, AI is more likely to help make us more productive. Which, if you're already working constantly, could be a good thing or a bad thing. ‌ ⚡️ Tesla's energy business is growing: When you think of Tesla you, rightly, think of electric cars. But Yahoo Finance's Pras Subramanian says its next leg of growth could come from the company's energy storage business. The company deployed some 9.4-gigawatt hours of energy storage in Q2, its most ever for a quarter and more than double what it deployed in the first quarter. The business is also helping Tesla's bottom line. ‌ In Q1, the company reported $1.6 billion in revenue for its energy storage business with $403 million of that going toward gross profit, good enough for a gross margin of 24.6%. That adds more credence to the thought that Tesla is a tech firm, not just a car business.

Samsung is leaning on AI to power device sales  Samsung took the wraps off of a litany of new devices on Wednesday during its Unpacked event in Paris, France. Not only did the company show off its latest foldable smartphones, the Z Fold 6 and Z Flip 6, and its next-generation smartwatches, the Galaxy Watch 7 and Galaxy Watch Ultra, it also launched its highly anticipated Galaxy Ring. ‌ But the star of the show was the company's Galaxy AI platform. A suite of software products the company initially launched with its Galaxy S24 line of smartphones earlier this year, Galaxy AI includes a number of generative AI capabilities that touch on everything from Samsung's health and fitness apps to its photo, productivity, and web browser offerings. ‌ The strategy is clear: Samsung is banking on its AI efforts, which include some of Google's AI magic, to help power its device sales going forward. But the company's longtime nemesis, Apple, is just months away from launching its own AI software, which could sway Samsung users to the iPhone's side. ‌ The AI era ‌ Samsung's latest devices are certainly impressive. I'm a fan of both of its foldables, and its smartwatches are some of the most capable around. Adding in its Galaxy Ring could give Samsung a nice foothold in a still relatively small market. But the company is clearly focused on ensuring that its AI capabilities are front and center alongside each of its new products. ‌ Samsung has demonstrated how Galaxy AI fits into the Galaxy Ring, Watch 7, and Watch Ultra thanks to the addition of the company's new Energy Score feature. The company says the software uses Galaxy AI to help calculate how you've slept, how much exercise you've gotten recently, and more to provide you with a numerical representation of your overall fitness level that you can use to better understand why you might be more tired or energetic on certain days. ‌

It has also shown off its conversation mode feature, which lets you have a conversation with someone speaking a different language by turning the Fold's and Flip's covers and main screens into digital whiteboards that display what you and the person you're chatting with are saying in your own languages. The app also reads the translated text out loud. ‌ Samsung has similarly brought generative AI features to its photo apps, allowing you to do things like draw sunglasses on a person in an image and automatically generate and place realistic-looking glasses on the subject's face. Samsung also uses some of Google's AI capabilities, adding the company's Gemini software and assistant to its devices. ‌ An incentive to stay and upgrade ‌ Like Apple, which debuted its Apple Intelligence generative AI initiative at its WWDC event in June, Samsung is using AI as a means of differentiating its latest hardware offerings from its older devices in the hopes that Galaxy AI and its features will get customers who have been holding onto their phones for two years or longer to pony up for newer, pricier options. ‌ Unlike Apple, which is only making its AI options available on its iPhone 15 Pro and future phones, Samsung is rolling out its Galaxy AI software to a handful of prior-generation products, including the S22 and Z Fold and Flip 4 series from 2022 and S23 and Z Fold and Z Flip 5 series from 2023 . ‌ With consumers holding onto their smartphones for between two and three years, that makes sense. It gives users a taste of Galaxy AI, at a time when they're just about ready to upgrade, adding an incentive to stick with Samsung and continue taking advantage of its generative AI features. ‌ The Korean tech giant says customers are already using its AI software at a decent clip, with the company reporting that 77% of S24 owners access AI features every week. And with Samsung raising the prospect of charging a fee for its AI services in the future, its Galaxy AI offerings could not only get customers to stick with the company and upgrade to its latest phones but also open up a new revenue stream as well. ‌ Of course, that could also depend on what Apple ultimately decides to do with its Apple Intelligence services. If Samsung charges for its AI software and Apple doesn't, it could incentivize customers to switch to the iPhone. ‌ Either way, both companies are entering into a new race to see which can outdo the other in terms of generative AI know-how. And while Samsung has a sizable lead in getting its software to market, Apple is just a few months away from launching its own AI platform. Time will tell if either AI service is capable enough to drive increased sales or not.

More Tech News 🎮 Microsoft is hiking the price of Xbox Game Pass Ultimate and launching a new 'Standard' tier. ‌ ⏰ Amazon announces new $79 Echo Spot alarm clock. ‌ 💰 It's time for AI to start making money for businesses. Can it? ‌ 🍪 TSMC Q2 revenue jumps on AI boost, handily beats market forecasts.

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