Lagos State is partnering with Marketing Analytics Africa to host the 2025 African Marketing Technology & E-commerce Conference (AMTEC), an event aimed at empowering small and medium-sized enterprises (SMEs) through data-driven marketing and digital innovation.
Scheduled for May 24, 2025, at the Landmark Events & Conference Centre in Victoria Island, Lagos, the conference will unite brands, marketers, tech innovators, and investors from across Africa. Themed "Marketing in the New Economy: Data-Driven Success in Challenging Times," the event will spotlight how businesses—especially SMEs—can thrive by leveraging data intelligence, e-commerce strategies, and marketing technology amidst economic uncertainties.
According to Victor Ojeakhena, Co-founder and CEO of Marketing Analytics Africa, AMTEC is a platform for decision-makers, data strategists, and brand leaders to explore the latest tools and trends in Africa's evolving marketing space. The goal is to equip businesses with scalable strategies, build partnerships, and strengthen digital resilience.
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Top brands and institutions like Colgate, First Bank, Sterling Bank, DStv, Indomie, and the Advertising Regulatory Council of Nigeria (ARCON) are participating in the event. Industry leaders, including ARCON CEO Dr. Olalekan Fadolapo and Sterling Bank CMO Maurice Igugu, will share insights on marketing regulations and customer experience best practices.
Beyond thought leadership, AMTEC 2025 aims to create valuable networking opportunities for entrepreneurs and professionals, encouraging collaboration that can drive innovation and economic transformation for SMEs across the continent.
