Sunday, 24 August 2025

By Olamide Adedara on August 24, 2025

Marketing & Communications

Recruitment NGN 75,000 - 150,000

Easy Apply

Job Summary

We are seeking a creative, innovative, and results-driven Digital Marketer with strong graphic design skills to join our team. The ideal candidate will have at least 2 years of hands-on experience in digital marketing and design, with a proven ability to plan, execute, and optimise online campaigns that drive brand awareness, engagement, and lead generation.

Minimum Qualification : Degree
Experience Level : Entry level
Experience Length : 2 years

Job Description/Requirements

Responsibilities:

Digital Campaign Management: Develop, implement, and manage multi-channel digital marketing campaigns (social media, email, search engines, and display advertising).
Content Creation: Create compelling content and graphics for digital platforms, including websites, blogs, newsletters, social media, and online ads.
SEO & SEM: Optimise website content for search engines and manage paid campaigns to drive traffic and increase visibility.
Analytics & Reporting: Track, measure, and analyse campaign performance using digital analytics tools (Google Analytics, Meta Business Suite, etc.), providing regular reports and actionable insights.
Market Research: Conduct market research to identify customer trends, competitor activities, and opportunities for growth.
Collaboration: Work closely with cross-functional teams to ensure consistent brand messaging and marketing alignment.
Design Support: Produce visually appealing marketing materials, graphics, banners, and promotional creatives to support digital campaigns.
Continuous Improvement: Stay updated with the latest digital marketing and design trends, testing new strategies to improve results.
Vendor/Partner Management: Liaise with external vendors, agencies, and media partners to maximise campaign effectiveness.

Requirements:

Education: Bachelor's degree in Marketing, Communications, Graphic Design, or a related field.
Experience: Minimum of 2 years proven experience in digital marketing, preferably within the travel, education, or student recruitment industry.
Marketing Skills: Strong knowledge of digital channels (social media, SEO, SEM, email marketing, PPC, content marketing).
Design Skills: Proficiency in graphic design tools (e.g., Adobe Photoshop, Illustrator, Canva, CorelDraw, or similar).
Technical Skills: Familiarity with web content management systems and digital analytics tools.
Creativity: Strong creative thinking, attention to detail, and ability to develop engaging campaigns.
Communication: Excellent written and verbal communication skills.
Soft Skills: Strong organisational abilities, ability to multitask, meet deadlines, and work in a fast-paced environment.
Mindset: Self-motivated, proactive, and eager to learn and grow within the role.

Location: Ibadan (Onsite)

Remuneration: NGN 75,000 – 150,000 (Depending on qualifications and experience)

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Why your job title doesn’t define your value

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Why your job title doesn't define your value

By Olamide Adedara on August 24, 2025

In many workplaces, people obsess over job titles as if those few words on a business card sum up their worth. But a title is just a label, it's not the full measure of your skill, contribution, or potential. Here's why:

Titles Are Organizational, Value Is Personal

A job title is simply a way for a company to organize roles. It helps HR classify salaries and reporting lines. But your value comes from the problems you solve, the results you deliver, and the energy you bring. Two people with the same title can create completely different levels of impact.

Titles Can Lag Behind Reality

Often, you're already doing work that outgrows your current title. Companies don't always update titles as fast as your skills evolve. If you wait for your title to "catch up," you might underestimate how valuable you already are.

Titles Are Relative, Impact Is Universal

A "manager" in a startup may have more responsibility than a "director" in a large corporation. Titles change across industries and organizations, but your ability to lead, innovate, and add value translates anywhere.

Titles Don't Show Invisible Contributions

Your leadership in team morale, your ability to handle crises calmly, your mentorship of new colleagues — none of these appear on a job title, yet they're often the traits that make people indispensable.

Focusing on Titles Can Distract You

When people chase titles instead of growth, they can miss opportunities to learn and stretch in ways that ultimately build real influence. Your focus should be on becoming excellent at what you do — titles will eventually follow, but your skill and reputation are yours forever.

The Real Measure of Value

Your value is defined by your impact, adaptability, and the trust you earn, not the words under your name in an email signature. Instead of asking, "What's my title?" ask:

What problems do I solve consistently?
How do I make my team or company better?
Would people fight to have me on their team if I left tomorrow?
BY OLAMIDE ADEDARA