The Commerce Ministry has launched a comprehensive exercise to map all mandatory and voluntary non-tariff measures (NTMs) that Indian exporters encounter in overseas markets. The initiative, reported by PTI, aims to give the government clearer insights into regulatory obstacles that hinder the competitiveness of Indian goods abroad.
According to officials, the mapping will cover product standards, licensing requirements, packaging rules, testing procedures, and other regulatory conditions imposed by partner countries. Many of these measures, though not tariffs, can significantly increase compliance costs for exporters.
The ministry is working closely with export promotion councils, industry bodies, and trade experts to gather real-time information from businesses across sectors. Exporters have long highlighted that NTMs often vary widely between markets, making it difficult to scale operations and maintain consistent supply chains.
Once completed, the mapping will help the government identify sectors most affected by NTMs and shape negotiations in ongoing and future trade agreements. It will also support India's efforts to push for fairer market access and reduce unnecessary trade barriers.
Industry players say the initiative is timely, as global supply chains continue to evolve and countries adopt stricter standards linked to sustainability, safety, and quality. Clearer understanding of these measures is expected to strengthen India's export readiness and improve trade performance.
The exercise is part of the ministry's broader strategy to help businesses especially small and medium-sized exporters—navigate international regulations and expand their presence in global markets.
