Webinar last call: Turn pricing perceptions into decisions with Van Westendorp and Gabor-Granger modeling

In this webinar, you will learn when and how to best use Van Westendorp and Gabor-Granger pricing modeling in your research studies.

Hi there, Pricing a product or service is influenced by multiple vectors. And in especially volatile times, gauging customer sentiments and pricing optimally is critical. What features matter? How do you price a product or service? What trade-offs matter to customers?   A lot of parameters play a factor in pricing elasticity. Leveraging pricing model techniques like Van Westendorp and Gabor-Granger provide the ability to turn pricing perceptions into decisions. Leverage the two models and interpret these different dimensions to have your products and services' actual value while mitigating guesswork.   In this webinar, you will learn how to conduct optimum pricing research, set the course for a product's future, and even a company. What you will learn ✔️ Finer nuances of conducting efficient pricing research ✔️ Van Westendorp vs. Gabor-Granger, and which is the right method for you? ✔️ Set up in QuestionPro and data interpretation ✔️ Examples of brands using this effectively. Reserve your spot! Meet your speaker John Oppenhimer Market Researcher QuestionPro John Oppenhimer is a Market Researcher and Communities Manager at QuestionPro, Inc., an online survey software company founded in 2005. He has worked in Market Research for the last 7 years, conducting various types of research including Product Development, Product Testing, Concept Testing, Pricing Research, Brand Awareness, Strategy and Positioning, Competitive Analysis, and Usability Testing. John also has a B.A in Anthropology/Sociology from Roger Williams University in Rhode Island. Reserve your spot! QuestionPro Inc., 12710 Research Blvd, Suite 360, Austin, Texas 78757, USA Unsubscribe Manage preferences