Hi Uguba, Ever heard of bumper ads? You technically can't skip these ads. You wouldn't want to though. In 2016, at Sundance, YouTube unveiled a new ad format to brands: the unskippable, six-second "bumper" ad. To prove it was possible to cram a compelling story into such a short window, they recruited a handful of creative agencies to test drive the format, and the results were pretty convincing. Bumper ads are short - just six seconds - and unskippable. But when done right, they punch far above their weight. Google says 90% of bumper campaigns boost ad recall by 30%. The trick? Don’t shrink a 30-second spot. Build fresh, thumb-stopping creative from scratch. Need inspiration? We’ve curated 10 brilliant examples to get your ideas flowing: Nissan Terrano | Powerful Presence | "Daddy" TVC (5 sec) Reminder 1 - Mercedes-Benz Singapore: The new Mercedes-AMG GT S - YouTube Jason Bourne - Teaser 6 (Universal Pictures) Sargento® 100% Real Natural Cheese Slices If you have developed bumper ads recently, good on you! If you haven’t, why not? Thinking of trying bumper ads? Let’s help you create something unforgettable. Talk soon, |
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