In a powerful show of support for small and medium-sized enterprises (SMEs), Sohar International partnered with Al Mouj Walk to host the Sohar International Souq – Layali Al Mouj, a lively three-day market that brought together over 50 local entrepreneurs.
From Thursday, March 20 to Saturday, March 22, the souq became a hub of creativity, commerce, and community, offering SMEs a valuable platform to showcase their products, engage with customers, and grow their businesses ahead of the Eid Al Fitr celebrations.
The event featured a diverse range of SMEs, each bringing something unique to the table—from gourmet food and beverages to fashion, beauty products, electronics, and handmade crafts. More than just a marketplace, the souq was a vibrant space where entrepreneurs could not only sell their products but also share their brand stories and build meaningful connections with shoppers.
To enhance the experience for both vendors and customers, Sohar International introduced a seamless POS system, ensuring secure and hassle-free transactions throughout the event. This initiative highlighted the bank's dedication to providing innovative financial solutions that empower SMEs to thrive in an increasingly digital economy.
Speaking about the initiative, Mr. Abdulwahid Al Murshidi, CEO of Sohar International, reaffirmed the bank's commitment to fostering SME growth:
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"SMEs are the backbone of any thriving economy, driving innovation, job creation, and long-term sustainability. At Sohar International, we are dedicated to supporting local businesses by providing them with the tools, platforms, and financial solutions they need to succeed. The Sohar International Souq – Layali Al Mouj is more than just a market—it's a stepping stone for entrepreneurs to expand their reach, strengthen their networks, and build a sustainable future."
Beyond retail and business opportunities, the souq was designed to create a memorable experience for the entire community. Visitors enjoyed fun activities for children, exciting lucky draws with valuable prizes, and interactive engagements that made the marketplace feel like a true celebration of local talent.
Sohar International's commitment to SMEs goes far beyond this event. As a leading financial institution, the bank continues to provide tailored financial products, digital banking solutions, and business-friendly transaction technologies that cater to the evolving needs of small businesses. By integrating corporate social responsibility (CSR) initiatives with economic development, Sohar International ensures that its impact extends beyond banking—helping local entrepreneurs turn their dreams into reality.
The success of the Sohar International Souq – Layali Al Mouj is a testament to the bank's vision of building a resilient, thriving SME sector. By championing local businesses, fostering community engagement, and offering practical financial support, Sohar International is not just facilitating commerce—it's paving the way for a stronger, more connected future for SMEs and the entire economy.
