Multichoice Nigeria's latest subscription price hike for DStv and GOtv, set to take effect from March 1, 2025, has sparked debate over the value of pay-TV services in an era of digital alternatives.
The increase, the third in 15 months, raises package costs by an average of 20%, with DStv Premium now at N44,500 (up from N37,000) and GOtv Max at N8,500 (previously N7,200).
The Bigger Question: Is Pay-TV Still Worth It?
As more Nigerians adopt on-demand entertainment, traditional satellite TV is facing growing competition from streaming services like Netflix, YouTube, and Showmax, leaving many to question: Is pay-TV still worth the cost?
For Lagos-based entrepreneur Israel Ajayi, the answer is clear:
"With internet-based streaming, I can watch what I want, when I want, without paying for channels I don't need. Why spend N44,500 monthly on DStv when I can get more value elsewhere?"
Read also
Similarly, teacher Sandra Okeke says she is rethinking her GOtv subscription:
"I used to see it as the affordable option, but now, even streaming on YouTube seems more economical."
A Shift Toward Digital Entertainment
Digital marketing expert Henry Olugbenga believes this price hike could accelerate the shift away from traditional TV:
"With the rising cost of pay-TV and internet becoming more essential, more Nigerians will prioritize flexible, cost-effective options like streaming and social media content."
Multichoice's Justification and the Consumer Dilemma
Multichoice has attributed the increase to economic pressures, operational costs, and inflation, but for many Nigerians, the financial burden outweighs the service benefits.
As streaming platforms continue to offer cheaper, more flexible viewing options, the big question remains:
Is this the beginning of the end for traditional pay-TV dominance in Nigeria?
No comments:
Post a Comment