Nigerian sales technology company Laddar.Africa has unveiled plans to empower one million sales professionals across Africa by 2027. The digital platform is designed to support offline-first business models and provide tools that help businesses manage distributed sales teams effectively.
The platform integrates people, data, and field operations into a single system, giving businesses visibility and control over last-mile sales activities. It enables digital agent onboarding, real-time performance tracking, automated payouts, and market analytics to reduce inefficiencies and operational costs.
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Laddar.Africa's network currently includes over 26,000 verified sales agents serving sectors such as financial services, telecommunications, fast-moving consumer goods, and public initiatives. The platform helps organisations manage the entire sales lifecycle from recruitment to commission payments, simplifying processes that were traditionally manual.
Analysts note that the solution could transform small and medium-sized enterprises that rely on field agents for distribution and customer engagement. By digitising sales operations, MSMEs can scale efficiently, improve accountability, and compete more effectively in a data-driven market.
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